Previous Work
Land of Belle & Land of Bébé
Email, Social, & Print Marketing
A selection of marketing assets created while acting as the Marketing, E-Commerce, & Operations Manager at Land of Belle & Land of Bébé.
Goop Garden
Senior Capstone
A conceptual plant-based capsule collection and experiential pop-up shop for Goop.
Creatures of Comfort Belt-Bag
A sustainable product concept and promotional plan for a belt-bag that is meant to represent and enhance the Creatures of Comfort brand image.
Neiman Marcus Six Month Buying Plan
A buying and assortment plan that creates growth opportunity and increases overall sales through an exciting product lineup within women’s contemporary clothing.
Peter Nappi: Investing in the Past for a Sustainable Future
2017 YMA Awarded Case Study
A case study exploring the potential for an in-store entertainment concept for Nashville based leather goods retailer, Peter Nappi.
Kate Spade Pop-Up, Mumbai
A business plan outlining an immersive Kate Spade pop-up shop that acts as an entry point into the Mumbai Market.
Madewell Girls
Madewell Girls is a private line that acts as a brand extension for Madewell.